Nile Breweries Limited (NBL) has officially reintroduced Chairman’s Extra Strong Beer (ESB) to the Ugandan market, responding to growing consumer demand for a premium, high-strength beer that embodies leadership, ambition, and success.
Now available in a sleek 330ml bottle, the revamped Chairman’s ESB boasts a modern label design, a smooth taste, and a 7% alcohol by volume (ABV), offering a refined drinking experience. Crafted from high-quality barley malt and maize, it delivers a full-bodied flavor that sets it apart from other beers. Its elegant new packaging is designed to reflect distinction and success—perfect for those who have risen to the top.
Speaking at the exclusive launch event at Onomo Hotel, Nakasero, Adu Rando, Managing Director of Nile Breweries, emphasized that the decision to bring back Chairman’s ESB was fueled by overwhelming demand.
“Ugandans have consistently asked us to reintroduce this beer, and market research confirmed a strong preference for a bold yet smooth beer with a premium feel. Chairman’s ESB is a symbol of power, dependability, and success—brewed for those who stand out. As we say, ‘Make Way for the Chairman,’” Rando said.
The launch event attracted industry stakeholders, media, and beer enthusiasts, who got an exclusive opportunity to sample the beer and experience its distinctive character.
Eric Malinga, Brand Manager for Chairman’s ESB, highlighted the beer’s unique positioning in the market.
“Chairman’s ESB is more than just another strong beer—it’s a statement. We have carefully crafted it to provide a rich, bold, yet smooth taste. This beer is for those who have made their mark, who have reached the top, and who truly embody the essence of a Chairman,” Malinga noted.
With the beer now available in outlets across Kampala, Nile Breweries is confident that Chairman’s ESB will become the preferred choice for ambitious individuals seeking a premium and sophisticated drinking experience.
