A strong lineup of corporate partners has officially thrown its weight behind Joshua Baraka’s first-ever solo concert, Into the B’raka Land, following a vibrant press briefing held on Wednesday at the Talent Africa Rooftop.
The concert, slated for Saturday, November 29, 2025, at the Ndere Cultural Center, marks a significant moment for Uganda’s entertainment landscape as multiple brands unite to power one of the year’s most anticipated musical experiences.
This collective partnership reflects a shared commitment to boosting local talent and enhancing Uganda’s live entertainment scene. Each participating brand will contribute towards creating the immersive universe of “B’raka Land” that fans will explore during the show. Leading the partnership is Bell Citrus, the newest innovation from Bell Flavors, joined by Mirinda, NRG Radio, Ssese Nation, SafeBoda, Lobstar, and Fairway Hotel.
Aly Alibhai of Talent Africa Group, the event’s organizers, praised the joint effort behind the production. “Bringing ‘B’raka Land’ to life for one night requires a team with a unified vision. We’re proud to have such a powerful coalition working with us. On the 29th, audiences will see what Ugandan brands can achieve when they come together to back one of our own,” he said.
Speaking on behalf of the lead sponsor, Bell Brand Manager Lillian Kansiime noted that the partnership aligns perfectly with what Bell Citrus represents.
“The passion and energy behind Joshua Baraka’s first major concert speak directly to our brand. Joshua embodies the best of Ugandan creativity. Moments like this deserve a refreshing touch, and we’re excited to contribute to an unforgettable experience for every fan.”
An appreciative Joshua Baraka applauded the partners for believing in his vision. “B’raka Land is about creating a world where fans can feel free and fully immerse themselves in the music. Seeing all these brands—Bell Citrus, Mirinda, SafeBoda, Fairway Hotel, Ssese Nation—join hands to bring this vision to life means everything. We’re about to create a core Kampala memory. The vibe will be unmatched.”
Concertgoers can look forward to a full-length performance featuring Baraka’s hits, surprise appearances from guest acts, and a highly curated B’raka Land experience engineered by the network of partners.
